Ever since Rick L'Amie of Moxie Marketing introduced Mavenlink to Liz Elam at Link Coworking, the doors of possibility have been flying open. After spending some time with the Link community in Austin, and learning more about the coworking movement at the Coworking Unconference, it was pretty clear that we share a common goal, helping the new workforce. Whether it is in a browser or in a well designed coworking space, independents, remote workers, and small businesses are all seeking more meaningful interactions. In a highly connected world, people are taking the next step to turn connections into relationships, built on trust, frequency and quality of interactions. Coworking spaces like Liz's in Austin provide an unbelievable environment, truly a community, to build those strong professional relationships. At Mavenlink, our goal is to build a comprehensive project collaboration platform and trusted networks that allow users to take advantage of the online medium to extend their relationship building. I've heard Liz say, and I couldn't agree more, the way people work is changing rapidly in front of our eyes, "At Link, we don't do anything without a recommendation. We can't even pick a lunch spot without someone's endorsement."
I think David Carr, Information Week and specifically TheBrainYard are covering an important trend as the business world continues to move towards the "Social Business", where people and their relationships are everything.