CNET got ahold of a February Goldman Sachs whitepaper that showed that businesses are increasingly choosing to conduct their business through paid subscriptions, or software as a service (SaaS.) The reason, it's cheaper and safer than trying to buy and manage their own company data systems. "According the report, e-mailed to subscribers this week, the macroeconomic downturn has likely accelerated software-as-a-service, or cloud, adoption, as customers are forced to look for lower-cost solutions to mission-critical business problems. Forty percent of survey respondents indicated that they would be more likely to use SaaS solutions in a weaker economy, due to perceived cost benefits, while only 4 percent said they were less likely to use an SaaS solution."

This means that competive small and midsize companies are searching for solutions online that are tailored to their company's needs. Mavenlink speaks to this by offering affordable project management software that is as cutting edge as it is easy to use.