Determining the right marketing needs for your organization requires a balance of different considerations: size, cost, and tacit industry knowledge. This is why it is often a difficult decision for marketing execs to find the precise solution for their department. Should you hire employees and bring them in-house, or use a specialized, independent workforce?
According to a Harvard Business Review article, 53% of surveyed marketing execs plan to outsource their marketing, but is it the right thing to do for you or your business? To discover whether it's better to hire a full-time, in-house marketing team or to contract those tasks to another firm, follow the chart above.
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Did your company hire or contract your marketing department? Or are you part the marketing department? Let us know your thought process when hiring or marketing your servics.
posted by Taylor Miles