Q: Sean Crafts (Mavenlink Co-Founder) - What is Mending Limbs?
A: Michelle - Mending Limbs Organization was created to help raise awareness of the Amputee Coalition of America as well as the advocacy for adequate prosthetic coverage in the United States. Laws are needed to help amputees live full independent lives. Yearly events are held to raise money to assist amputees in paying for prosthetics not covered by their insurance. Mending Limbs was founded in 2008 by Michelle Gilligan-Prichard and her husband Jared. Mending Limbs Organization is a 501(c)(3) non-profit organization.
Q: Sean - What Google products do you use?
A: Michelle - Mavenlink allows us to collaborate online, share files all inside one end-to-end App. With integrations to Google Docs, Google Calendar, and Google Contacts, Google Apps users are able to leverage the benefits of this project management suite
Gist - Mending Limbs uses Gist to get social intelligence about the important customers, business partners, and contributors and better understand their market.
Google Apps for Non-profit: Mending Limbs uses for project communication, and collaboration, including email accounts, docs, and calendars . With Google Apps, Mending Limbs has increased its efficiency and enabled easy access to its infrastructure from any computer or mobile device with Internet access. Without a dedicated IT staff Google Apps for Non-profit has enabled them to grow without the IT headaches and costs.
Google Grants via Adwords: The Google Grants program has enabled Mending Limbs to achieve their goals by helping them promote their websites via advertising on Google for keywords related to its cause. Some keywords include Amputee, Mending Limbs, Prosthetics. They are getting increased exposure, broadening their influence, and increased donations. Google AdWords ads appear when users search on Google for Amputee related phrases which take them to the Mending Limbs site.
Google Analytics: Mending Limbs uses this powerful, flexible and easy-to-use tool to help analyze global and local traffic data. This data helps the organization serve its donors and beneficiaries more effectively and be more efficient with their online promotions. Google Analytics allows mending limbs to improve the content and the experience as well as provide insight into where the web traffic is coming from.
Q: Sean - What was your Primary Challenge?
A: Michelle - Mending Limbs is a new Non-profit with a limited budget, small staff and a huge market need. There is tremendous need for their services, and a small staff spread out across the Country. The projects and collaboration demands began to get very complicated and time consuming. Mending Limbs has board members, consultants, advisers, and business partners in different geographic areas that need to collaborate on all different kinds of projects, from web development to benefit concerts. Finding a low cost efficient platform that is easy to manage and scale without significant cost.
Q: Sean - How did Google Apps for Non-Profit, Mavenlink and others help you?
A: Michelle - With the Google Apps Marketplace, Google Apps for Non-profit, Mavenlink.com, Gist, Google Adwords, and Google Analytics Mending Limbs now has a FREE scalable business process management infrastructure that can be used to efficiently run a lean non-profit organization.
Mending Limbs uses Mavenlink to manage projects, share documents and calendars with both internal and external partners all over the United States.
Mending Limbs has seen significant improvements in efficiency, saving time and money while gaining valuable traffic and understanding of their entire web presence. We have seen a 220% increase in web Traffic from Google Grants, and increased collaboration. We have also added 7 additional email addresses without IT.
“Google Apps for Non-Profit, Mavenlink, and Google Grants have been some of the most exciting technology improvements we have made, but we are only scratching the surface. There is almost unlimited potential with Google Apps, Google Adwords, Google Analytics, and Mavenlink. We are very excited for what the future holds." - Michelle Gilligan-Prichard, Founder of Mending Limbs