What is ContinuousNEXT? Managing the Constant Change of Digital Transformation

Aug 13, 2020

What is ContinuousNEXT? Managing the Constant Change of Digital Transformation

For years, companies across all industries have contended with and grown through the era of digital transformation. This era of transformation was focused on moving from outdated systems onto modern digital platforms designed to support organizations in ways that weren’t previously possible. However, the era of digital transformation doesn’t simply end when the majority of companies have completed that transition.

Today, we are moving toward the era of ContinuousNEXT.

The stage beyond digital transformation is the time of constant evolution and in order to keep up with new innovations and shifting ways of doing business, companies need to both understand the meaning of ContinuousNEXT and what it means for their future.

What Does ContinuousNEXT Mean?

The critical nature of change and culture are integral to the future of business. To better understand this paradigm, Gartner coined the term ContinuousNEXT. The idea that business is changing more rapidly and steadily than ever before, preventing businesses from having the chance to assimilate to new conditions and consolidate their efforts before moving on to the next innovation.

Today, the professional services industry is in an era of perpetual, high-velocity change and adopting a stance of ContinuousNEXT allows organizations to embrace perpetual innovation to speed up their integration strategies and process advancements.

Whereas the previous era of digital transformation meant that businesses needed to move from outdated processes to modern, digital processes, the era of ContinuousNEXT is an environment that thrives on change. Due to continuous innovations and shifts in technological advancements, as well as the critical nature of adapting work during the COVID-19 pandemic, organizations must embrace change and adopt new forms of technology to stay competitive in their market. Likewise, new forms of technology must also continually improve and take on stronger capabilities.

This need for continual change means that organizations must adapt their processes and culture to the demands of ContinuousNEXT.

What Can I Do to Prepare for ContinuousNEXT?

According to Gartner, there are five imperatives for Chief Information Officers (CIOs) to implement a ContinuousNEXT strategy, including:


Mastering privacy and creating trusted digital connections is an urgent imperative for ContinuousNEXT. If CIOs do not successfully manage privacy, their entire digital transformation is at risk. Today, more consumers than ever are unwilling to give up their online security and safety, meaning that organizations must prioritize privacy or risk quickly losing their client base.

Augmented Intelligence

Augmented Intelligence is the modern, reachable step beyond Artificial Intelligence, and is designed to assist people in their work, rather than replace them. While some fear that roles in the workforce will be replaced by Artificial Intelligence, the rise of Augmented Intelligence is instead designed to make each team member more effective in their role. These advancements in resource recommendations and other critical areas of project management through solutions like Mavenlink can make a critical impact on the future of a business.

Dynamic Culture

In an environment that thrives on continuous changes, Gartner has found that the single biggest predictor of success is organizational change through cultural dynamism. Organizations must have a dynamic culture that can successfully adapt to change to enable ContinuousNEXT. These changes can range from large shifts, such as new business processes and adopting new technology, to small adjustments, such as replacing status meetings with brief written updates. In either case, dynamic culture allows a variety of people to take the lead and bring fresh, exciting ideas to the table.

Product Management

Digital product management is critical in ContinuousNEXT, with managers working to accelerate their adoption rates to keep up with the constant flow of updates and advancements. This applies to product managers implementing agile methodologies, analytics being used to evolve products quickly, and DevOps delivering continuous product updates weekly or possibly daily.

Digital Twin

Digital twins are often used to manage physical products via computer modeling, but this method of product design and improvement is becoming more widely used. Today, CIOs can create a digital twin of their organization to understand how people work and what systems or processes can be changed for a more effective business. In doing so, CIOs can tinker with their company without trial and error affecting profits and teams.

Together, these elements can equip today’s organizations for a ContinuousNEXT approach to continual transformation for success in an ever-evolving world.

Understand the Future of Work Today

Mavenlink has recently released its Future of Work Culture report, with insights regarding what multiple generations of workers want from companies today. Learn more about what keeps and drives workers away in our new report.

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