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Marketing Analyst

Location / Irvine, CA, United States

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The Company

Mavenlink is a rapidly growing, globally recognized SaaS company that provides technology, expertise, and support that enables organizations throughout the world to conduct business anywhere, with anyone. We believe every business deserves a chance to succeed in today’s fast-moving, connected economy. That’s why we set out to reinvent the way the world conducts business — and why we need people just like you.

Did we mention that Mavenlink is an awesome place to work? You’ll have the opportunity to work in an energetic environment with a smart team that loves what they do.


The Role:
 
Today’s leading marketing organizations are able to transform their data into insights and strategic decisions that drive growth.  We are looking for an experienced and analytical marketer who can combine business knowledge with data to drive marketing strategies and execute marketing programs for all customer segments and all Mavenlink business needs.
 
As a Marketing Analyst, you will work alongside tenured Marketing and Data Science professionals sharing the mission of enhancing marketing performance through analytics and cutting edge Data Science methods.  This individual will manage data sources and systems, identify marketing opportunities, execute data-related aspects of marketing campaigns and programs, track and report results, and support the execution of multi-channel campaigns that focus on generating high quality leads to meet lead generation and sales revenue targets to help drive continued rapid growth for Mavenlink.
 
Responsibilities:

  • Drive data-related tasks of marketing programs and campaigns daily. Ensure data integrity and quality, and adhere to all data capture and sharing guidelines
  • Track and analyze results, key metrics, and customer segmentations from marketing campaigns
  • Present key findings and business opportunities to relevant stakeholders
  • Develop, maintain, and run predictive models related to marketing including lead scoring, clustering segmentations, and response modeling
  • 
Serve as subject matter expert to Marketing team on trends in our data that may affect performance or reveal opportunities.

  • Support ongoing and ad-hoc delivery of reports to Marketing, Sales, Product and Finance

  • Perform statistical analysis across data sets, including: regression, cohort, frequency distribution, cross tab, mean, median, hypothesis testing, and sample size determination
  • Create powerful data visualizations (dashboards, reports, graphs, presentations) showcasing programs and campaign analysis across multiple data sets
  • Provide recommendations on data capture and governance in marketing automation and CRM systems to improve the quality of analysis and reporting
  • Assist with NPS data analysis including pulling ad hoc reports, identifying trends and opportunities

Qualifications:
  • Bachelor's degree in a quantitative field such as Business, Finance, Economics, Statistics, Data Science or Mathematics.
  • Expert in quantitative analysis

  • 4+ years experience in a data analysis role

  • 1-2 years experience in analyzing marketing data 

  • Strong analytical mindset, critical thinking, communication and presentation skills

  • Ability to interpret large amounts of data

  • Ability to analyze campaign and pipeline metrics and effectiveness, and optimize to improve performance

  • Strong subject matter on data flow between CRM and marketing automation and analytics systems

  • Strong understanding of market segmentation, consumer behavior, and competitive landscape

  • Strong attention to detail and ability to manage multiple projects simultaneously

  • Demonstrates a drive to succeed

  • Good teammate

  • Self-starter

  • Expert user in Excel, Google Sheets


Bonus (nice to have):

  • At least 2 years of work experience in analytics, data mining, and working with structured & unstructured data in a marketing environment
  • Experience managing and reporting in CRMs (Salesforce Sales and Service Cloud)
  • Experience working with marketing automation systems (HubSpot, Marketo, Eloqua, Pardot)
  • Knowledge managing and configuring CPC based digital marketing campaigns (Google AdWords, Microsoft AdCenter, LinkedIn, AdRoll)
 
Mavenlink is an Equal Opportunity Employer.
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