Episode 8

January 6, 2022

Positioning Your Business for Success while Avoiding Unprofitable Growth w/ Tim Williams

View Show Notes

Brent welcomes founder of Ignition Consulting Group, author, presenter, and “brand doctor for brand doctors”, Tim Williams to discuss his unique perspective on focused business strategies and transformative revenue models. The conversation includes:

  • What it means to be “focused”
  • Having a clear positioning/prospecting strategy and the 4 questions to determine your differentiation
  • The problem of “unprofitable growth” and how it affects firms of all sizes
  • Developing a pricing strategy and the importance of shifting from a bottom-up cost basis to pricing the value of expertise
  • The issue with the hourly rate structure and the reason for the talent drain in agencies
  • Creating a diversified pricing portfolio

For more great information on this subject check out Tim’s books or visit the

Ignition Consulting Group website

Positioning for Professionals

Take a Stand for your Brand

View Transcript
Host

Matt Finch

Vice President, Global Solutions Consulting and Enablement

Matt Finch is a 20 year software and services industry leader who has led pre sales, sales and services teams across a variety of software companies. Matt’s early career was involved in one of the UKs first SaaS startups in the late 90s and then one of Europe’s largest consulting organizations. Following a move to the West Coast almost a decade ago he has been growing solutions consulting organizations at global software companies ever since. Matt’s passion for technology and process improvement focuses him on helping companies reach their potential and realize the value of the software they implement through a relentless focus on outcomes and adoption.

Host

Brent Trimble

Managing Director, Marketing Service & Agency Vertical

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Mavenlink’s Agency Managing Director & VP of Advisory Services, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Mavenlink Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.

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