Episode 14

April 5, 2022

Productizing Services for Better Utilization and Employee Satisfaction w/Owen Frivold

View Show Notes

Brent sits down with the Co-founder and Executive VP of Strategy at Hero Digital, Owen Frivold. Owen shares what it takes to successfully productize services to better utilize your talent and differentiate where it really matters. Owen expands by discussing the importance of:

  • Setting a North Star vision that aligns with your value system
  • The benefits of productizing your agencies services to serve clients and employees better
  • Defining the foundational elements in your toolbox
  • Reinvesting in the people that helped guide your success
  • Adapting in unforeseen situations
View Transcript
Host

Banoo Behboodi

Vice President, Advisory Services

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery, and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.

Host

Brent Trimble

Managing Director, Marketing Service & Agency Vertical

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Mavenlink’s Agency Managing Director & VP of Advisory Services, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Mavenlink Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.

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