Episode 5

November 18, 2021

Balancing Culture and Strategy in a Modern Agency

View Show Notes

Brent Trimble sits down with the Chief Operating Officer and Chief Strategy Officer at Gorilla Group, Adam Brown, to explore the approaches they took to navigate exponential growth during a pandemic and how they adapted to successfully nurture client relationships and corporate culture remotely. The conversation includes:

  • Adam’s unique dual role at Gorilla Group
  • How Gorilla Group operates as a decentralized entity while utilizing the benefits of being part of the Wunderman Thompson/WPP network
  • Gorilla Group’s focus on people and how that aligns with professional services
  • The importance of adapting to new ways of driving culture within your organization
  • Hiring from where the talent is
  • The experience of the remote pitch
  • Adam’s hope to regain informality
  • How Gorilla Group approaches the increased usage of a contingent workforce and the compliance complications that come with it

Connect with Adam and check out Gorilla Group


Matt Finch

Vice President, Global Solutions Consulting and Enablement

Matt Finch is a 20 year software and services industry leader who has led pre sales, sales and services teams across a variety of software companies. Matt’s early career was involved in one of the UKs first SaaS startups in the late 90s and then one of Europe’s largest consulting organizations. Following a move to the West Coast almost a decade ago he has been growing solutions consulting organizations at global software companies ever since. Matt’s passion for technology and process improvement focuses him on helping companies reach their potential and realize the value of the software they implement through a relentless focus on outcomes and adoption.


Brent Trimble

Managing Director, Marketing Service & Agency Vertical

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Mavenlink’s Agency Managing Director & VP of Advisory Services, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Mavenlink Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.

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